How Tour Companies Can Make the Best Use of Lock-down Period

The travel industry has been one of the most affected industries during the coronavirus pandemic. There is no choice remaining for the travel companies but to close all their services and operations because of the lockdowns and travel restrictions. Now, these companies will have to do something for their future survival. Here are some productive ideas that tour companies can make the best use of this lockdown period with.

Create Trip Planner

Create a Post Lockdown Trip Planner with a day trip, short trip, or weekend break once the travel restrictions and lockdown are lifted. It will motivate and allow people to plan ahead.

Collect Guest Feedbacks

Make a conversation with your customers and request them to give you online reviews and feedbacks on google, forums, company website, and other social media websites, so you could get future clients.

Work with Local Products

Set up a list of the considerable number of travel that guests can do after the lockdown ends like cycling tours, hiking culinary, city or rural area visits, tourist bus service etc.

Revamp and Restructure Everything

Revamp and Restructure your digital marketing strategy, digital contents, building digital depository for future reference. Work on your websites, blogs, social media profiles with more engagements from customers. For engagement, you can through photo challenge on your social media welcoming your previous customers of tours they had done with your company.

Prepare Offers and Gift Vouchers

This is a perfect time for preparing new travel packages and offers. Plan for offering gift vouchers on your website for the future tour packages. Try to get innovative about what your customers' needs and come up with new custom-made products.

Local Destination

While you are planning to work with local products, start inspiring your customers to visit those places, the hidden gems of your own locality. Let your team create videos about themselves, their passion for travel, which places they might want to visit after the lockdown.

Be More Visible to Get More Customers

Start YouTube videos on planning trips after the pandemic, video tips on where to go and where not to, what to do, how should travellers pack their bags, make contents that will help your brand find more people online. This way you will gain more visibility as well as more customers.

Future Bookings

Inspire the customers and make them book for year-end travel season with a full/partial refund policy in case of any cancellation.

Connect with Partners

Stay connected with your existing partners and make new connections as per your new business strategy. Start partnering with local Tour Guides and Activities providers as well. Do these during this long period, so that after the lockdown ends, you can start working immediately.

Live Sessions

Start a series of Facebook live videos sharing experiences from your clients on their travel with your company

This is very obvious that things will not be like before. So, tour companies should plan and take steps keeping this in mind.