Wizz Air and InterLnkd Partnered to Launch an Intelligent Shopping Platform
Wizz Air, the fastest-growing airline in Europe, and InterLnkd, the intelligent shopping mall partner for the travel sector, announced today the opening of the airline's ground-breaking WIZZ SHOP&FLY e-commerce site, powered by InterLnkd.
WIZZ SHOP&FLY finds the most relevant fashion, beauty, and essential products for the customer's future trip using InterLnkd's clever matching engine technology. They then present them through a fully integrated online shopping mall and customised emails.
Customers can now choose from a wide range of products at the airline's pre-travel shopping destination, which features over 20,000 high street, luxury, and premium brands, such as Marks & Spencer, WHSmith, Selfridges, Harvey Nichols, Sephora, Timberland, Asos, Converse, Decathlon, and LookFantastic.
Wizz Air is the first airline to build a dedicated e-commerce store and generate a cost-free incremental revenue stream from its customers' purchases, all thanks to InterLnkd's white-label, dynamic AI solution.
Zsuzsa Trubek, Corporate Communications Manager at Wizz Air, said, “We are thrilled to launch WIZZ SHOP&FLY for our UK customers as the very first airline in the world to offer this service. With a completely personalised shopping experience, we’re pleased to be able to offer our customers tailored products which they can use to prepare ahead of their trips and elevate their shopping and travel experiences even further.”
Barry Klipp, CEO of InterLnkd, added, “We’re proud to be empowering Europe’s fastest-growing airline to deliver a first-of-its-kind, personalised shopping solution for travellers. Powered by our white label technology, WIZZ SHOP&FLY enables Wizz Air to tap into its customers’ post-booking shopping habits and unlock a free revenue stream from the items they want and need, across fashion, beauty and retail, for their upcoming vacations.”
The milestone announcement comes after a string of recent successes for InterLnkd, which include the conclusion of a £1 million seed fundraising round and strategic alliances with top travel companies like LeShuttle and Thomas Cook.
Most recently, InterLnkd emerged victorious from the World Travel Market start-up competition and the 2023 World Aviation Festival.
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