A Brief Guide on Making Winning Tour Itineraries for Selling More Travelling Packages

Despite the way COVID-19 has ripped through the travel and tour sector, most companies and agents still have a positive outlook on the future. They believe that more people will travel and check off destinations on their bucket lists once the pandemic is behind us. In other words, the travel and tour industry will remain competitive and keep posing challenges to new businesses.

Every budding travel and tour company has to be on the top of the game to carve its place among competitors. One way for emerging travel and tour operators to stand out in the saturated market is to work on value addition. They need to improve their services through value addition even before someone opts for it.

Tour Itinerary: A Good Option for Value Addition

Readymade tour itineraries have become quite popular among recreational travellers in the last couple of years. Well-thought-out tour itineraries help travellers assess the location, timeline and budget without a hassle. Fresh travel and tour operators struggling to find a foothold in the market can use tour itineraries as a tool of value addition.

You can reach out to your potential clientele with well-planned tour itineraries to help them plan their travel. If your tour itineraries click with clients, you will eventually experience an uptick in your travel package sale.

How to make such winning tour itineraries that translate into increased sales? Let’s try to find out in the following discussion.

5 Tips for Creating a Winning Tour Itinerary

These are some things you need to consider while making a tour itinerary for attracting more clients.

1. Put a Stunning Caption and Description

From a marketing standpoint, you need to present your tour itinerary as one of the world’s best. Even if many tour operators offer travel packages to the same destination, make sure that your package sounds like an adventure, a portal to another world. Use superlatives, adjectives, and impact worlds while writing the heading and description of your tour.

Let’s examine what tour heading sounds more effective and convince people to check it out.

• A Tour to Grand Canyon
• Scale the Grandeur of Grand Canyon With Us

The latter heading sounds more inviting and promising. Similarly, the description should also sound like you are providing a journey of a lifetime. If you are offering your tour to the international market, try to get the title and description in your target market’s local languages. For instance, use Arabic to attract more potential Middle Eastern clients, and use Hindi/Urdu to attract South Asian travellers.

Also, don’t forget to cover the most famous landmarks and “things to do” in the description for travellers who don’t know a particular destination’s significance.

2. Add High-Definition Photos and Videos

An impactful title and description of your tour itinerary must complement through high-definition pictures and videos of the destination. For instance, if you are offering Grand Canyon tours, then the itinerary should have pictures and videos that capture their magnificence. It would be better if you have your visual content to show. This will add another layer of authenticity to your operations.

3. The Timeline Should Be Well-Defined

The timeline is the most important bit for most people in any tour itinerary. Therefore, you need to be very careful about how you put it. Instead of experimenting and going over the board with creativity, you need to keep the timeline in the simplest of formats that remains easy to read and understand.

For instance, use the 24-hour time format instead of the 12-hour clock to avoid confusion. All of us have confused “am” with “pm” times at some point in life. Also, don’t devise the timeline on rough estimation because it can be misleading for travellers and subsequently make customer retention difficult for your business. Always draw it with hands-on information. Also, clearly outline the internal or external factors that can affect that timeline.

A Tip

Make a time-lapse video of the entire itinerary and tag it with the corresponding times. It will be a fun and engaging way to provide a tour timeline for travellers.

4. Add Client Reviews and Testimonials

Social proof is a great way to get your brand/business endorsed by existing clients to attract a new one. Today, anyone searching for any product or service online would like to read a couple of reviews before making the final decision.

Since your tour itinerary is a service, it is better to add a couple of testimonials from travellers who were part of previous tours. Authentic travel reviews and testimonials will help you acquire clients sitting on the fence.

5. Don’t Leave Anything for Fine Print

Lastly, and most importantly, don’t spoil your tour itinerary with the fine print. Spell out the price and all the terms and conditions that apply on tour. Burying and hiding those details in fine print might help you generate leads. However, almost all of those leads will only convert after getting the clarity on fine print details. Therefore, keep things transparent to prevent disappointment both for yourself and travellers planning to use your tour.

Travel Management System- A Backbone of a Modern Tour Company

If you are still in the building phase of your travel and tour agency, you need to equip it with a good travel management system. A robust travel management system can help you handle and process the increased travel package sale caused by putting across well-thought-out tour itineraries.

You will also need a range of other digital resources like travel CRM, search engine, email automation, etc. if you are running an online travel agency.

TravnetTech can help you with a robust travel management system and all the other critical digital resources required for running a successful travel business. Our experts can also help your new travel agency set up your enterprise’s digital front and back office.