Digitrips Launches Direct Flight Calendar to Enhance Online Booking

With the addition of a direct flight calendar to its flight booking engine, Digitrips, the owner of the popular French B2B multi-product travel platforms MisterFly and HResa, is making it easier for travellers to choose the ideal times to fly.

Travellers can save a significant amount of time and effort by using the date selection tool to quickly identify the dates on which direct flights are available once they input their desired departure and destination airports in a Digitrips-powered search form.

Digitrips has already seen a 10% rise in conversation rates on routes with limited direct flights since the enhanced calendar was introduced.

The technology provider also observed a significant drop in search volume, with up to 60% fewer users searching as a result of the direct flight calendar's effectiveness.

Emilie Dumont, the CEO of Digitrips, said, “Many routes only offer direct flights on specific days of the week, and so those looking to avoid connections may need to spend a lot of time searching for the ideal day to travel.

“Traditionally, customers would be expected to choose their preferred departure and return dates before they could filter the results to direct flights only. If there was no direct flight available, they would then have to manually adjust the date until they found one with a direct option.

“We’re excited to have rolled out this innovative feature to all our partners, enabling them to streamline the search process, enhance the booking experience, and promote sustainable travel habits among their travellers.”

Digitrips refreshes its extensive database of more than 730,000 direct flight rotations regularly for its main departure markets, which are Belgium, France, Luxembourg, and Switzerland.

The new option encourages users to select direct flights in advance, which is in line with Digitrips' mission to assist clients in lowering their carbon impact. Digitrips analysis indicates that choosing a direct short-haul flight over one with a layover can save emissions per passenger by as much as 50%.

In order to give customers the information they need to make educated decisions, the company's search engine also shows the approximate CO2 emissions of each flight during the booking process.

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