Emirates Presents Innovative Features at ATM 2024
Emirates is getting ready for its biggest appearance to date at the Arabian Travel Market (ATM), which opens on May 6.
Emirates’ sprawling ATM features three major things visitors can look forward to signature product displays, the Emirates official store and A sustainability focus.
This year, ATM will once again feature the wildly popular Emirates Premium Economy seat as a signature product, which is now offered in 15 cities. Wide seats, a substantial recline, and up to 40 inches of legroom which characterises this as a client favourite. The airline will also showcase its famous fully enclosed First Class private suite, a Boeing 777 Business Class seat, the newest generation A380 Onboard Lounge, and other iconic products like its generously pitched First Class Shower Spa and game-changing Economy Class seats. The airline will be operating this aircraft frequently. The friendly cabin crew of Emirates will be available to show off product features and respond to inquiries from guests.
The Emirates Official Store will sell limited edition merchandise, including popular aircraft models, as well as items inspired by the airline's recent sports partnerships. These items will include dual-branded Wimbledon Championship 2024 Emirates towels, caps, and clothing, Emirates sailing merchandise, and a selection of locally produced goods made in partnership with local UAE companies that feature the Emirates ghaf motif.
Furthermore, a portion of the stand has been set aside by Emirates to showcase some of the company's sustainability initiatives. These initiatives include onboard products like amenity kits, loungewear, and kid's toys that are made with responsibly sourced materials, as well as specially created "Air-crafted by Emirates" luggage, bags, and accessories that are made from upcycled materials from A380 aircraft that have been retrofitted. Additionally, interactive panels will showcase significant initiatives under the airline's three main environmental pillars: reducing emissions, promoting responsible consumption, and preserving habitats and biodiversity.
Finally, the Emirates stand will have meeting spaces that can hold up to 130 guests and industry partners at once. To demonstrate its faith in the travel and tourism industry's future, the airline plans to close agreements and strengthen its collaboration with several tourism boards, airlines, and other important players this year.
One can find the Emirates stand in the Sheikh Saeed Hall at ATM.
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