ABTA Launches Travel Guide to Help Tour Operators Plan Trips

ABTA has delivered a travel manual to help travel agencies and tour operators take through all the additional steps they need to consider when going on a trip.

ABTA welcomed the government’s decision to lift a number of destinations from its blanket Foreign Office advice all except essential travel from July 4.

In response, it has propelled a new advice page on its website to assist travellers with booking holidays with confidence. This will be promoted via a social media advertising campaign to reach more than 500,000 prospective holidaymakers.

The ‘Restarting travel – a guide for customers’ is found at abta.com/restartingtravel and offers up-to-date advice to manage consumers’ expectations and underline the value of booking with an accredited travel firm.

On the advice page, it includes: how to plan for a trip abroad; what to expect from a package holiday once in the destination; and considerations for returning to the UK. It features the new health, safety, hygiene and security measures in place.

ABTA also plans to share travel-related content across its social channels with #restartingtravel to highlight how destinations are reopening and getting ready to welcome Brits this summer.

ABTA chief executive Mark Tanzer said: “Months of travel restrictions have understandably led to pent-up demand for holidays, with many holidaymakers eager to book a well-deserved break.

“As international travel begins to restart, it’s important that Abta, as a trusted travel organisation, provides customers with information and advice that will help them book with confidence.

“This new webpage will guide holidaymakers through the considerations when it comes to planning a holiday in this new environment and will be updated with the latest guidance as the opportunities to travel continue to evolve.”