What Should Travel Industry Do to Accelerate Business After Coronavirus Pandemic

Before the pandemic, we have seen that travel businesses were booming exponentially. But during this coronavirus pandemic, the industry is one of those who are suffering the most. At first, all international and domestic travel got banned. Then to prevent the spread of coronavirus, hotels, resorts, malls, and restaurants have been forced to shut. History says that regardless of these challenges, travelling is one of the strongest industries.

According to the industry experts, no matter to what extent this pandemic will take to recover, the industry will rise again when travellers will get back in the force. Here, we’ll focus on some tips for players in the travel and tourism industry to accelerate their business after the coronavirus pandemic.

Adopt Technology to Enrich Operations

We know that most of the countries are under lockdown and people have to stay at home. They are continuously checking the availability of all essential products and services online. This is obvious that everything is going to be dependent on online and this is becoming a habit now. The travel industry will not be an exception. After pandemic, the use of mobile applications or websites to perform tasks like flight, hotel booking, payments, booking tour guides, everything will rise exponentially.

To match these requirements, it is now essential for travel brands to make their technological infrastructure more powerful. To assist these advancements, a rich and efficient customer relationship manager (CRM) is a must, so that customer can find solutions to all their queries. Through this kind of platform, companies can easily gather feedback from the customers and that will help it to attract new customers.

Stay Connected with People

During this time, many travel brands are cutting budgets to spare money but they are overlooking marketing. Being a significant part of the local communities, travel organisations must participate in the COVID-19 response effectively to keep their clients engaged. They can try to launch various campaigns regarding awareness of coronavirus. This can engage the crowd on online platforms. Besides, this is a perfect time to get the company website richer. Tourism companies can make blogs and articles on lockdown, how customers should take precautions while travelling after the pandemic etc. Educate them about the places that are safe to travel. They should try to create interest among the customers that can engage them consistently. By building the value in the time of the pandemic, it will turn out to be easy for a brand to recover after the crisis.

Focus on Hygiene Maintenance and Restructure Policies

Considering the pandemic and health crisis, companies need to focus on people’s wellbeing. It has now become essential to concentrate on restructuring health and safety policies, particularly for hoteliers. To avoid human interaction, lessening customer visit by providing the ease of using the mobile app or any parallel technology to place orders for services, pay bills and cancellation is a must. Besides, the management must execute policies that include regular health check-up of its staff and take necessary safety measures to prevent the risk of contamination. Distribution of masks, gloves, and sanitizers to the staff should be complementary. For hotels, it will be a need to suspend non-urgent gatherings in the hotel premises for a few months when the lockdown ends.