Visit Orlando Launched the Largest UK & Ireland Campaign

Visit Orlando is all set to launch its largest yet campaign in the UK and Ireland this month to promote its new destination brand, Unbelievably Real, which will highlight the authenticity of the theme park capital of the world.

This larger-than-life campaign will include the following initiatives by the tourist board, such as proper training and distribution of promotional materials among the travel agents, alongside National television, digital, social media and search engine marketing will run across the UK and Ireland, to highlight all that the destination has in store to offer its visitors to get the most enjoyable and exciting experience out of it.

It will also feature high-impact out-of-home (OOH) advertising placements in 12 cities which are considered the most iconic sights of London.

Art murals like a wrapped corridor at Waterloo and branding on the capital’s black cabs will also be featured in this campaign, which will be seen by the whole of London city.

The President and Chief Executive Officer of Visit Orlando, Casandra Matej said, “By launching our largest-ever campaign in the UK and Ireland, Orlando’s commitment to the UK market is clear.

“With entry restrictions to the US lifted, it is the optimum time to inspire travel to Orlando ahead of the peak booking periods for our destination’s largest overseas market.” she further added.

Travel agents are being encouraged to complete their training at the Orlando Travel Academy to stay up to date on the latest developments in the city. This can help them assist their clients throughout all the destinations.

With that end in mind, an agent training event “Orlando Live!” will also be conducted by the Visit Orlando team across the UK throughout this month

This is the largest tourism and travelling campaign launched by Visit Orlando centred around the UK and Ireland to make use of the recently eased off travel restrictions.