Promoting Beach Trips Over Mountain Trips: 6 Things to Remember

The jury is still out on which outings and extrusions are better: the beach trips or the ones to the mountains. While it is more of a subjective choice that varies from person to person, a travel and tour company needs to highlight the upsides of the type of tours it offers. For instance, if your travel company has more packages centred on coastal cities, you should know how to promote beach trips over mountains trips.

In this post, we will discuss how you can effectively do that.

1. Promote Beach Trips among the Audience Living in Non-Coastal Regions

You can promote beach trips among Bahamians. However, good luck with getting any traction on those promotions.  Offering beach trips to people living in coastal regions seldom work because they don’t want to fly to another place and spend their time on more or less the same beach.

If your travel packages include regular beaches that don’t have the wow factor of Bahamas or Seychelles, then make sure you don’t waste your energy in promoting it among your target audience living nearby beaches.

However, if you offer something special like a honeymoon package to the Maldives or a romantic getaway to the Bahamas, then you can promote it among all sorts of audiences.

2. Promote Beach Trips among the Audience Living in Colder and Cloudy Climate

Mexicans might not want to fly and end up on a sunny beach. Similarly, people living in regions that mimic the tropical climate might not appreciate the sunny and humid ambience of beaches. However, a Londoner, Scandinavian, or Canadian may like to get their holiday planned around a sunny and sandier beach.

This doesn’t mean people living in hot and humid regions may not want to visit a foreign beach at all. However, your main focus for your international beach trips should be people living in a colder and cloudy climate.

3. Highlight the Wide Variety of Lodging Options that Tourists Can Get on Beach Trips

Mountains offer limited options for accommodation. On top of that, those limited options don’t boast great quality and customer service. Many of the lodges, hotels, and guesthouses on mountains offer “bare-minimum” facilities. Also, many of them are makeshift. In the offseason, they are used for other purposes. On the other hand, beaches come with a variety of accommodation options. From a 5-store hotel to Airbnb, tourists can find all sorts of options near the beaches in line with your comfort/luxury requirements and budget.

When you devise a promotional campaign for your beach trips, highlight this flexibility of the accommodation, which is usually missing in trips to mountain regions.

4. Highlight More Crowd Means Better Safety

Mountain ranges are quiet and isolated places. Unless a tourist wants to meditate, they are not the spots to have fun. Their secluded nature even makes them dangerous. It is easier to get lost amid the dense vegetation of the hilly terrain. Even a mountain range that is considered a tourist hotspot doesn’t have all of its visitors at the same place. They are spread over a wide region where one group can’t reach out to another group in case of emergency.

However, that’s not the case with beaches. They don’t have the labyrinths of trees where one can lose their way. Then, they are usually crowded where a visitor feels safe and can get instant help if needed. Also, tourists are not going to encounter wild animals on their beach trips, which is a pretty common sight on mountain excursions. Also, most beaches are alongside big cities, making it easy to access good medical care in case of any injury.

You need to highlight all those positive aspects of the beaches that are part of your travel package. Not every tourist is adventurous. Many people travelling with their spouses, children, and even friends want to visit a place that is safe and secure in every sense of the word.

5. Highlight the Party/Rave Culture of Beaches

For many tourists, socialisation is one of the biggest catches of visiting any other country. They want to experience their local festivities and parties. Beaches have always been the hotspots for parties and raves where people from all sorts of ethical and cultural backgrounds gel in and enjoy. If the beaches that are part of your travel package have those attractions, you should always highlight them in your promotions.

Not just highlight them, you should provide complete details of such festive gatherings to your audience. Many people might book with you just due to those parties and raves.

6. Promote the Easygoing Nature of Beach Trips

Planning a mountain tour needs a lot of discipline from the tourists. They have to pack warm clothes, hiking boots, snowshoes, and various other gears for their itinerary. Not just that, they need to remain diligent throughout the trip to protect themselves from hypothermia and other extremities of nature.  

In this context too, the beaches are better. A pair of flip-flops, a shirt, and shorts are enough to get going on beach trips. You need to highlight this laid-back nature of your beach trips as well. Most tourists want to travel to unwind and relax without stressing over anything and beach-centred tours are perfect for that.

While promoting your travel packages that revolve around beaches, don’t forget to share important precautionary information about your particular destinations. For instance:

• If there are jellyfishes on the beach
• How intense is the sunlight and with what UV index
• Any local con tourists need to aware of

Whether you want to promote beach packages or any travel itinerary, you need to have a robust travel management system and marketing automation platform at your disposal. TravnetTech can help you with all sorts of backend logistics you need to run your travel and tour company successfully. From a travel management system to travel back office and marketing automation, we can help you with all the digital resources your travel business needs.