Skip to main content
Pandemic, VR, virtual tour, Tourism UK, travel industry, travel news UK, travnet tech, travel trend, travel technology

Pandemic Leading VR to Shake off ‘gimmick’ Image in Tourism

Spending significantly more time indoors with an abundance of spare time, combined with an urge to travel, the aspiring travellers have been turning to VR to fill a void that travel restrictions have left.

The longer the COVID-19 pandemic impacts travel, the higher the chance that consumers and organizations adopt this technology on a more permanent basis.

Many tourism companies and organizations will now be vying for a competitive advantage in order to accelerate recovery.

Using VR in marketing, such as room tours in hotels adds another dimension to campaigns and will improve brand image during and in the aftermath of the pandemic, as it naturally reduces human contact.

The impact of COVID-19 may allow VR to permanently shake off its image of being a gimmick in the tourism sector. The hype behind the technology in recent years has often been greater than actual usage, especially for leisure purposes. However, the longer this pandemic impact travel, the higher the chance that consumers and organizations adopt this technology on a more permanent basis.

Spending considerably more time indoors with an abundance of spare time, combined with an urge to travel, has meant that aspiring travellers have been turning to VR to fill a void that travel restrictions have left. According to the latest data, 62% of global consumers have stated that they are staying at home as much as possible because of the pandemic, creating an opportunity for this technology. Oculus launched its ‘Quest 2’ headset in October and the most popular experiences include National Geographic VR, which takes users to far-flung destinations, illustrating the usage of VR as a substitute for the real thing.

A number of Destination Management Organizations (DMOs) have also started to use VR in marketing campaigns and to recreate touristic experiences. For example, the German National Tourist Board (GNTB) has recently taken viewers on trips across the country, as well as to parts of its Baltic and the North Sea coasts. This is all in the interest of drumming up demand as travel resumes. However, it remains to be seen if this kind of VR-focused strategy will last beyond the pandemic and whether this technology will be restricted to usage in the dreaming/planning stage of a trip.

Many tourism companies and organizations will now be vying for a competitive advantage in order to accelerate recovery. Using VR in marketing – such as room tours in hotels – adds another dimension to campaigns and will improve brand image during and in the aftermath of the pandemic, as it naturally reduces human contact. VR will continue to be used in the early stages of planning.

However, VR now has the opportunity to uplift the travel industry’s marketing strategies, for example using this technology in the booking stage for customers will give them the ultimate experience before even arriving at their destination.

Amadeus implemented the world’s first virtual reality travel and search booking experience. The advancement allows travellers to complete the whole booking process, from choosing the destination/service to payment, all without leaving virtual reality. The widespread adoption of VR for this kind of purpose could be the next step for this technology and help it permanently move away from its ‘gimmick’ label.

 

Source: eTurbonews

Add new comment

Restricted HTML

  • You can align images (data-align="center"), but also videos, blockquotes, and so on.
  • You can caption images (data-caption="Text"), but also videos, blockquotes, and so on.

All In One Travel Solutions

TravnetTech is a complete booking solution system to automate the travel business, designed from the ground up to be a complete solution for travel agents so they can manage their inventory, agent control, bookings and ticket reservations all in one place.