Maldives Signs MOU with Qatar Airways

On 9th May 2022, at the Qatar Airways Stand at the Dubai World Trade Center, Maldives Marketing and Public Relations Corporation signed a Memorandum of Understanding (MOU) with Qatar Airways to increase the inbound air traffic to the Maldives. They are hoping to achieve this goal through several joint efforts and individual campaigns.

Mr Thoyyib Mohamed, the Chief Executive Officer and Managing Director of MMPRC, and Mr Thierry Antinori, Chief Commercial Officer of Qatar Airways, signed the MOU on behalf of their respective organizations.

The terms and conditions of the MOU compel both the parties involved to launch joint promotional and marketing activities with the sole purpose of increasing inbound air traffic to the Maldives.

Some of the activities that both parties will have to participate in include organizing compliance trips for travel partners and media influencers, planning joint activities with trade partners, and launching joint B2B and B2C campaigns. The agreement also takes some future plans into account, where both parties assess the progress of the activities implemented in the targeted market to establish the Maldives as an attractive travel destination.

ATM is the leading global event for the inbound and outbound travel industry in the Middle East, and MMPRC is representing the Maldives in 2022. In 2021, they carried out 260 different marketing activities across 22 global markets.

All the efforts put in by MMPRC became evident when the title of  ‘World’s Leading Destination’ was given to the Maldives in late 2021 in the  World Travel Awards, giving it a global recognition in the travel industry for the second time in a row.

The Maldives has eased off its travel restrictions starting from the 4th of March this year. And from the 13th of the same month, the national public health emergency was also lifted. This is excellent as this year also marks the Golden Jubilee celebration of tourism in the country which started last year and has plans to carry out exciting activities throughout this year as well.