Key Strategies to Increase Your Travel Sales

Travelling has made a stellar comeback in 2022 after two years of lockdown, and this can be evident from the Q2 reports of many international airports. New tourists and seasonal travellers alike are flocking to their nearest airports and hopping on planes to their desired destinations. This ever-growing demand for travelling has led to the entry of countless travel agencies into the industry. No doubt they all want the biggest slice of the profit, which leads to cut-throat competition at times. With all the new ones emerging, older ones who survived the drought are becoming more agitated, while the newbies struggle to learn the ins and outs of the industry. Whether you are starting a new business or an already established one, if you want to increase your sales in the travel agency, then follow these tips.

Promote and Improve your USP

USP or unique selling point is the product or service that sets you or your company apart from the rest in the industry. If your business has that unique quality that can attract new clients while maintaining the old clientele.

Most often it can be a service, like impeccable customer care or some form of incentives like discounted offers, package deals, or reward points.

The best way to find out your strength and weaknesses is through a customer survey. Ask your existing clientele, “What attracts you the most about our or any travel agency's service?” and “What benefits do you expect from us in the future?” after this, you can work on improving it if possible while promoting it through social media and other platforms.

Don’t forget. Your most satisfied customers will give testimonials full of praises that can pull in more traffic to your site.

Active Online Engagement with Customers

People nowadays get bored and lose interest very quickly in a lot of aspects. So if you don’t promptly respond to their queries and comments or actively interact with them online, they will eventually lose interest or forget about your prior conversation and just move on to another travel agent or OTA and you will lose a potentially profitable client.

People often use their social media to talk about their travel experiences and express their opinions and preferences. So, make sure you never give anyone a reason to be dissatisfied with your business or promote your services in a negative light.

Upselling Products/Packages

While making a sale or dealing with a client, you can suggest additional offers on top of the standard package. This further guarantees an increased revenue per customer or profit. And your ability to suggest more things close to the customer’s preference will allow you to build a better rapport between you and your client, as it assures them that you know and understand what they would like or not.

For instance, suppose your client is planning to book a trip to Thailand, so you can offer to add lunch, dinner, transportation and good deals to the popular local attractions. However, make sure what you offer them adds more value to their trip and makes it a unique travel experience.

Offer Competitive Deals

With the fear of pandemic making its way out of the world and travelling having made its way back in again, the number of travel agencies has soared. Now, to run a successful business, every one must keep track of what the others are doing and make changes accordingly.

Clients want packages that offer the best experience, but most of them will also lean towards the deal that is more in line with their budget. This is where market analysis will come in handy. After assessing what your competitors are quoting for a similar package, you can adjust your package deal appropriately.

Introduce Travel Technology

Digitization is the saving grace for your travelling agency. This will allow your clients to book their trip, a day trip or multi-day trip, through your agency with the assistance or intervention of your employees. So, your employees will not have to man the ship 24/7.

Allowing your customers to securely book a trip based on their preferences through your website will help you make more sales and increase revenues, so the more user-friendly you can make your travel booking website, the more lucrative your business will be.

Expand B2B Network

Starting and maintaining a business in the travelling industry cannot be done solo, it will require you to build strong relationships with your partnering businesses, like your vendors and sponsors.

The business partnerships must be preserved religiously, as they can further your cause by helping you keep your position in the industry. These types of business partners can help in the expansion of your business into new markets, where you can get more clients and improve your adaptability based on the knowledge acquired from new markets.