How to Build a User-Friendly Travel Website
Like any other industry, the travel and tourism sector now heavily relies on the digital landscape. Adoption of internet-powered technologies is not limited to e-ticketing. Travellers and tourists now plan and book every part of their travel itineraries on the web. This changing consumer tendency has increased the importance of a travel website for any tour agency.
However, a generic travel website without an interactive interface, valuable content, and good user experience would not generate the desired results in a competitive travel and tour landscape. To get more visitors to your travel agency’s website, you need to improve its user-friendliness because a user-friendly website can make a huge difference.
When competing with several other budding online tour agencies that offer comparable services, you can only stand out among them with a website that guarantees better user experience or UX.
Let‘s look at how you can devise and develop a user-friendly travel website.
Focus on Building the Easiest-to-Navigate Navigation Scheme
Suppose a travel agency offers a lot of variety of travel discounts and recreation tours with everything included. However, they fail to reach out to potential clients with those travel and tour offers through their website. In most cases, an online travel agency fails to get many visitors because its web navigation scheme is pretty poor.
If navigation bars and content silos on your travel website are only confusing the viewers rather than helping them out, it won’t help you generate any leads. Your travel website’s homepage must have separate sections on the top bar for the different types of travel plans you offer. For instance, customized tour plans should have a separate category from readymade plans. Similarly, religious tourism should have a different tab. For professional/corporate travelling, there should be an entirely different section.
In short, your homepage should have a clearly-stated navigation bar that can promptly direct potential clients to the sections they are interested in. An easy-to-navigate travel website experiences more dwell time and a lower bounce rate.
Keep Your Travel Web Pages Readable
The readability factor also plays an integral role in making any travel website user-friendly. Various research studies and surveys have confirmed that most online users don’t go through every word of content on the page. They usually skim through a webpage to make up their mind about using the given product or service.
You should take care of this user tendency while developing your travel webpages. The idea is to make a travel webpage that people can skim through within 30 seconds and get the essential information about the service offered there. This is only possible if the webpage boasts a great readability score.
You can improve the readability of your travel webpages by taking care of these things.
- Write your copy in bullets instead of paragraphs. It is easier to go through bulleted points instead of a long passage of a text.
- Bank more on visual content with relevant captions.
- Always bold/highlight the information titbits clients want to know (e.g. the number of days, total cost, services included, etc.)
- Avoid using fine print for the terms and conditions
Keep It Minimal, and Don’t Ignore White Spaces
The science of colour also plays a vital role in making your travel website user-friendly. Many new online travel agencies think that by making their websites more animated, they will catch viewers’ attention and turn more prospects into leads. However, that’s not the case.
The approach of appearing in a dynamic travel business through animated pop-ups, parallax effect, and using too many colours often prove to be counterproductive. The online audience has gone well past those tropes and get irritated rather than impressed by such gimmicks.
Therefore, keep your travel website as minimal as possible (in terms of features, not content). Pick a theme colour for your brand and stick to it across your website. This chromatic uniformity doesn’t just increase the brand recall value of your business. It also makes your website easy on the users’ eyes.
Also, make sure there is adequate white spacing present on your travel webpages. It is the blank space left among the page’s content. Studies prove that ample white space on a webpage keeps the strain off of readers’ eyes and subsequently and improves audience attention by up to 20%.
Offers One-on-One Chat on Every Webpage
No matter how self-explanatory your travel webpages and how compelling your CTA buttons are, many clients want to speak to travel representatives before making the final call. Therefore, you need to integrate a chat button on every webpage to cater to all those people. Users will find a one-click chat option more convenient than getting to the “contact us” section to get the number and then dial it on their phones.
Leverage CDN Servers
Most websites with international traffic use a group of servers called Content Delivery Network (CDN) to ensure a better user experience. As a travel website that strives to target international clientele, you should also leverage CDN servers. CDN servers are located in different regions and make it easy and quick for a website to load at the user-end in respective regions.
Travel websites are intrinsically data-heavy due to their content and API integrations and, hence, take slightly longer to load than a plain informational website. By using CDN servers, you can guarantee that your international audience doesn’t have to wait for more than a couple of seconds for your travel website to fully load. A travel website powered by CDN servers remains fluid and process checkouts and payments in no time.
Apart from a user-friendly travel website, you also need a robust travel CRM system with customized features to ensure optimal user/customer satisfaction. TravnetTech can help you with the establishment of this travelling digital infrastructure. Our experts can also equip your operations with a front office, travel search engine, marketing automation, and other digital infrastructure in line with modern travel technological requirements.