The number of domestic as well as international travellers has skyrocketed in 2022, post-pandemic. But this large number is neither a guarantee of success nor a reflection of sustainability in this sector. Businesses in the travel and tourism industry have to face cutthroat competition to survive.

Ethiopian Airlines, the largest network operating carrier in Africa, has completed its preparations in order to begin direct flights to Karachi, Pakistan, on May 1, 2023. From July 1966 to December 1971, Ethiopian provided service to Karachi, and then from June 1993 to July 2004, they restarted that service.

Whether you agree or not, you cannot deny the significant role played by social media in the advancement and success of most industries, including the travel and tourism sector. Social media platforms like Facebook, Instagram, Twitter, etc. have risen numerous scopes and possibilities for companies to increase their business and profitability manifolds.

Flights from Birmingham to Saudi Arabia are to be introduced as part of expansion plans by state carrier Saudia.

One of four new international routes announced by the Saudi national flag airline is the new route to the UK.

Nowadays, multiple players and systems interact with one another for the proper functioning of business in the travel industry, further complicating the industry dynamics. A large amount of data is being generated every second by industry players and systems like Travel Management Companies, Global Distribution System Providers, Travel Agencies, etc.