74% of Travel Tech Professionals are Willing to Invest in Web 3.0 as Marketing Tool
New data from TravelTech Show shows that 74% of industry professionals will be investing in Web 3.0 as a marketing tool. Only 3% answered they wouldn't, while the rest are undecided.
According to the survey, 36% of respondents are interested in AI and how it may help sell travel, while 14% want to investigate the Metaverse's potential to promote their brands.
The survey also asked travel tech professionals ‘If you had a magic wand and budget, time and resources were not an issue, what technology would you implement in your business today?’ As well to innovative payment methods and seamless omnichannel, the most popular answers were;
Artificial intelligence (AI)
Booking apps
Automation
Ryan Taylor, Event Manager, Northstar Travel Group says: “There’s been a lot of chat about Web 3.0 and how it’s going to change the way brands reach consumers, especially with the potential for AI and machine learning to provide hyper-personalised content and for the Metaverse to reach a younger, more digital-savvy audience. At TravelTech Show, visitors will find tech at the forefront of this revolution, designed to help them create massively improved customer experiences that will increase loyalty, yield and revenue.”
In a little over three weeks, Meta, the owner of Facebook, will speak about Web 3.0 at the day one keynote at TravelTech Show. Karlijn Vogel-Meijer, Head of Industry at Meta, will speak on the role of WhatsApp in the pandemic, the new world of virtual reality, and travel marketing on Instagram and Facebook in his talk titled 'Meta and travel: the future for Facebook, Instagram, WhatsApp, and VR.'
On the 29th and 30th of June, the TravelTech Show will return to its new home at ExCeL London, bringing together hundreds of senior travel and tourism technology experts and over 50 exhibitors for high-level networking and a premium conference agenda. Free seats are offered to eligible travel technology decision-makers from the retail/corporate travel, tourism, and hospitality sectors who register today. The event will be held in conjunction with Business Travel Show Europe and The Meetings Show this year.